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A crash course in sales and marketing : [learn what you need in 2 hours] / Scott L. Girard, Jr., Michael F. O'Keefe and Marc A. Price.

By: Contributor(s): Material type: TextTextSeries: Crash course for entrepreneursPublication details: [Herentals, Belgium] : Nova Vista, c2012.Description: 157 p. ; 23 cmISBN:
  • 9789077256374 (pbk.) :
  • 9077256377 (pbk.) :
Other title:
  • Sales and marketing [Cover title]
  • At head of title: Crash course for entrepreneurs
Subject(s): Summary: Learn the difference between sales and marketing, how to write a marketing plan, how to price what you sell, how to make the most of sales and marketing collaterals in all kinds of media, how to get and keep customers in our age of social networks and Internet tools
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Subtitle from cover.

Includes index.

Learn the difference between sales and marketing, how to write a marketing plan, how to price what you sell, how to make the most of sales and marketing collaterals in all kinds of media, how to get and keep customers in our age of social networks and Internet tools

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