Untitled 1

Understanding advertising / (Record no. 42906)

MARC details
000 -LEADER
fixed length control field 02099cam a2200373 i 4500
001 - CONTROL NUMBER
control field on1021066586
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190411171558.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180126s2019 mnua j b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018001959
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781543527070
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1543527078
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781543527155
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1543527159
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781543527230
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1021066586
Canceled/invalid control number (OCoLC)1024106131
-- (OCoLC)1024139309
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCF
-- OI6
-- JAO
-- YDX
-- BDX
-- VP@
-- IHX
-- DLC
-- NYP
-- APR
-- GFO
-- JCX
-- IUK
-- JP9
-- TL4
-- OCLCO
-- WSD
-- NZ1
-- OCLCO
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5829
Item number .B475 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berne, Emma Carlson,
Relator term author.
9 (RLIN) 43927
245 10 - TITLE STATEMENT
Title Understanding advertising /
Statement of responsibility, etc by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc North Mankato, Minnesota :
Name of publisher, distributor, etc Capstone Press,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 32 pages;
Other physical details illustrations (chiefly color);
Dimensions 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Fact finders. Cracking the media literacy code.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (page 31) and index.
505 00 - FORMATTED CONTENTS NOTE
Title Where are ads? --
-- 300 years of advertising --
-- What do ads do? --
-- The future: advertising just for you.
520 ## - SUMMARY, ETC.
Summary, etc "Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." -- Amazon.com.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Juvenile literature.
9 (RLIN) 43928
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media literacy
Form subdivision Juvenile literature.
9 (RLIN) 41822
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Berne, Emma Carlson, author.
Title Understanding advertising
Place, publisher, and date of publication North Mankato, Minnesota : Capstone Press, [2019]
International Standard Book Number 9781543527230
Record control number (DLC) 2018004523
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Junior Non-Fiction
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY NZWMT - 88 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   For loan Children &Young Adults Section Waimate Waimate Junior Non-Fiction 11/04/2019 ALLB 13.00 659.1 A00699734 11/04/2019 13.00 11/04/2019 Junior Non-Fiction
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