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Berne, Emma Carlson,

Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD. - North Mankato, Minnesota : Capstone Press, 2018 - 32 pages; illustrations (chiefly color); 23 cm. - Fact finders. Cracking the media literacy code. .

Includes bibliographical references (page 31) and index.

Where are ads? -- 300 years of advertising -- What do ads do? -- The future: advertising just for you.

"Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." -- Amazon.com.

ISBN: 9781543527070 1543527078 9781543527155 1543527159

LCCN: 2018001959

Subjects--Topical Terms:
Advertising--Juvenile literature.
Media literacy--Juvenile literature.

LC Class. No.: HF5829 / .B475 2019

Dewey Class. No.: 659.1