000 03251cam a2200529 i 4500
001 on1336702039
003 OCoLC
005 20240115161808.0
008 220721t20232023nyua 6b 000 0 eng d
010 _a 2022920217
015 _aGBC3B6005
_2bnb
016 7 _a021095148
_2Uk
020 _a9781250261403
_q(hardcover)
020 _a1250261406
_q(hardcover)
029 1 _aUKMGB
_b021095148
029 1 _aAU@
_b000075193241
035 _a(OCoLC)1336702039
_z(OCoLC)1389907440
040 _aYDX
_beng
_erda
_cYDX
_dBDX
_dJQW
_dUKMGB
_dHBP
_dWIM
_dOCLCF
_dJFL
_dJQW
_dOUU
_dVP@
_dYEQ
_dTAP
_dIJ5
_dCNCAR
_dNJR
_dEYM
_dOSU
_dIUL
_dOCLCO
_dFHP
_dOCLCL
043 _an-us---
050 4 _aHD9993.T692
_bB76 2023
082 0 4 _a688.72
_223
100 _aBox, Brian
_cBrian "Box" Brown.
_eauthor,
_eillustrator.
_954526
245 1 4 _aThe He-Man effect :
_bhow American toymakers sold you your childhood /
_cBrian "Box" Brown.
246 3 0 _aHow American toymakers sold you your childhood
250 _aFirst edition.
260 _aNew York :
_bFirst Second,
_c2023.
300 _a258 pages, 6 unnumbered pages :
_billustrations ;
_c23 cm
504 _aIncludes bibliographical references (pages 253-258).
505 0 0 _gChapter 1.
_tWhen tempted, reach for a sucker --
_gChapter 2.
_tAudiences were stunned --
_gChapter 3.
_tCast a wider net --
_gChapter 4.
_tWe'll be right back --
_gChapter 5.
_tA new hope --
_gChapter 6.
_tMarch into danger fearlessly --
_gChapter 7.
_tFrank Frazetta cum Prince Valiant --
_gChapter 8.
_tA toaster with pictures --
_gChapter 9.
_tDon't stop thinking about tomorrow --
_gChapter 10.
_tThey don't make them like they used to -- Afterword.
520 _a"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--
650 0 _aToys
_zUnited States
_xMarketing
_xHistory
_y20th century
_vComic books, strips, etc.
_954527
650 0 _aToy industry
_xMoral and ethical aspects
_vComic books, strips, etc.
650 0 _aToy industry
_xMoral and ethical aspects
_vComic books, strips, etc.
_954528
655 7 _aComics (Graphic works)
_2fast
_921652
655 7 _aGraphic novels
_2fast
_91964
655 7 _aHistory
_2fast
_919892
655 7 _aSocial issue comics.
_2lcgft
655 7 _aNonfiction comics.
_2lcgft
655 7 _aGraphic novels.
_2lcgft
_91964
655 7 _aComics (Graphic works)
_2lcgft
_921652
655 7 _aBandes dessinées sociales.
_2rvmgf
655 7 _aBandes dessinées autres que de fiction.
_2rvmgf
655 7 _aBandes dessinées.
_2rvmgf
710 2 _aFirst Second (Firm),
_epublisher.
942 _2ddc
_cNONFIC
948 _hNO HOLDINGS IN NZWMT - 328 OTHER HOLDINGS
999 _c49415
_d49415