TY  - BOOK
AU  - Berne, Emma Carlson,
TI  - Understanding advertising
SN  - 9781543527070
AV  - HF5829 .B475 2019
U1  - 659.1 23
PY  - 2018///
CY  - North Mankato, Minnesota : 
PB  - Capstone Press, 
KW  - Advertising
KW  - Juvenile literature
KW  - Media literacy
N1  - Includes bibliographical references (page 31) and index; Where are ads? --; 300 years of advertising --; What do ads do? --; The future: advertising just for you
N2  - "Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." -- Amazon.com
ER  -