TY  - BOOK
AU  - Stokes, John,
TI  - Ford in New Zealand: putting the car before the horse 
SN  - 9781869664763
U1  - 629.222 
PY  - 2017///
CY  - London, United Kingdom
PB  - New Holland Publish
KW  - Ford Motor Company
KW  - Ford automobile
KW  - History.
N1  - Includes bibliographical references; Horseless carriage -- An empire is founded -- Introducing the Model T -- Early style -- War and peace -- Expansion and contraction -- Model changes -- Epilogue : the survival of the fittest
N2  - "The Ford Motor Company of New Zealand was established in 1936. But what of before then? Certainly there were lots of Ford cars on our roads before 1936. The V-8s were here. There were plenty of Model As dating back to 1928 and, of course, the ubiquitous Model T was represented in huge numbers. Where did they all come from? This story begins with an overview of transport and roading conditions before the arrival of the first motor cars. The journey continues with the arrival of the first Fords ... and it's not just cars - the first Fordson tractors and Ford trucks are included ... But Ford didn't have it all their own way forever. Competitors, such as General Motors and Morris, eventually took over the market lead ... But it was Ford that put the car before the horse"--Introduction
ER  -