TY  - BOOK
AU  - Girard,Scott L.
AU  - O'Keefe,Michael F.
AU  - Price,Marc A.
TI  - A crash course in sales and marketing: [learn what you need in 2 hours] 
T2  - Crash course for entrepreneurs
SN  - 9789077256374 (pbk.) :
PY  - 2012///
CY  - [Herentals, Belgium]
PB  - Nova Vista
KW  - House selling
KW  - Marketing
N1  - Subtitle from cover; Includes index
N2  - Learn the difference between sales and marketing, how to write a marketing plan, how to price what you sell, how to make the most of sales and marketing collaterals in all kinds of media, how to get and keep customers in our age of social networks and Internet tools
ER  -