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Box, Brian Brian "Box" Brown.

The He-Man effect : how American toymakers sold you your childhood / How American toymakers sold you your childhood Brian "Box" Brown. - First edition. - New York : First Second, 2023. - 258 pages, 6 unnumbered pages : illustrations ; 23 cm

Includes bibliographical references (pages 253-258).

When tempted, reach for a sucker -- Audiences were stunned -- Cast a wider net -- We'll be right back -- A new hope -- March into danger fearlessly -- Frank Frazetta cum Prince Valiant -- A toaster with pictures -- Don't stop thinking about tomorrow -- They don't make them like they used to -- Afterword. Chapter 1. Chapter 2. Chapter 3. Chapter 4. Chapter 5. Chapter 6. Chapter 7. Chapter 8. Chapter 9. Chapter 10.

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--

ISBN: 9781250261403 1250261406

LCCN: 2022920217

Nat. Bib. No.: GBC3B6005 bnb

Nat. Bib. Agency Control No.: 021095148 Uk

Subjects--Topical Terms:
Toys--Marketing --History --United States --20th century --Comic books, strips, etc.
Toy industry--Moral and ethical aspects--Comic books, strips, etc.
Toy industry--Moral and ethical aspects--Comic books, strips, etc.

Index Terms--Genre/Form:
Comics (Graphic works)
Graphic novels
History
Social issue comics.
Nonfiction comics.
Graphic novels.
Comics (Graphic works)
Bandes dessinées sociales.
Bandes dessinées autres que de fiction.
Bandes dessinées.

LC Class. No.: HD9993.T692 / B76 2023

Dewey Class. No.: 688.72