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Managing the small firm in New Zealand / edited by Claire Massey. - 2nd ed. - Auckland, N.Z. : Pearson, 2011. - x, 304 pages : illustrations ; 25 cm

1st ed. entitled: Entrepreneurship and small business management in New Zealand. "Pearson originals"--Title page verso.

Includes bibliographical references (pages 267-286) and index.

Introduction / SETTING THE CONTEXT -- The size and significance of the small business sector / The support infrastructure for New Zealand firms / The historical New Zealand entrepreneur / Responsible business practices of SMEs / PREPARING TO START -- Pathways to enterprise / Recognising and testing an opportunity / Starting a business venture / Planning / Marketing / MANAGEMENT -- Management in New Zealand firms / Managing people / Operations management / The financial plan / Legal obligations / DEVELOPMENTAL STRATEGIES -- Managing growth in the smaller firm / Choosing and using professional advisers / Franchising as a business strategy / Home-based business in New Zealand / Claire Massey -- Claire Massey -- Tanya Jurado and Claire Massey -- Ian Hunter -- Martina Battisti and Melanie Maier -- David Tweed -- David Tweed -- Bill Kirkley -- Martie-Louise Verreynne and Patricia Corner -- Roger Brooksbank and Ron Garland -- Claire Massey and Robyn Walker -- Marie Wilson -- Tony Vitalis -- John Pinfold -- Felicity Lamm and Rupert Tipples -- Darl Kolb, Deborah Shepherd and Christine Woods -- Alan Cameron and Bill Kirkley -- Susan Flint-Hartle -- Janet Grace Sayers. pt. A. Ch. 1. Ch. 2. Ch. 3. Ch. 4. pt. B. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. pt. C. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. pt. D. Ch. 15. Ch. 16. Ch. 17. Ch. 18.

"Particularly suited for students of entrepreneurship and small business management in universities and polytechnics. It will also be of interest to anyone involved in managing an SME or contemplating embarking on the journey towards business ownership in New Zealand."--Back cover.

ISBN: 9781442542495 1442542497

Subjects--Topical Terms:
Small business--Management.
Small business--Management.--New Zealand
Entrepreneurship--New Zealand.
New business enterprises--New Zealand.

Dewey Class. No.: 658.022