Mad for ads : how advertising gets (and stays) in our heads / written by Erica Fyvie ; illustrated by Ian Turner.

By:

Fyvie, Erica, 1973- [author.]

Contributor(s):

Material type: Text

TextPublication details: Toronto, ON : Kids Can Press, [2021] Description: 64 pages : color illustrations ; 26 cmISBN:

9781525301315
1525301314

Subject(s):

Genre/Form:

Informational works.

Additional physical formats: Online version:: Mad for ads.DDC classification:

659.1 23

LOC classification:

HF5829 .F98 2021

Other classification:

cci1icc

Contents:

A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.

Summary: "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Junior Non-Fiction	Waimate Junior Non-Fiction	Children &Young Adults Section	659.1 (Browse shelf(Opens below))	Available		A00799933

"Edited by Jennifer Stokes and Kathleen Keenan"--Title page verso.

Includes bibliographical references (page 62) and index.

"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--

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