Sure to rise : the Edmonds story / Peter Alsop, Kate Parsonson, Richard Wolfe.

Includes bibliographical references.

The story -- Prologue -- Family trees -- From London to Lyttelton -- Coming to Christchurch -- A business is born -- Battle of the brands -- Sure to rise -- A household name -- Recipes for success -- A family flourishes -- Tragedy and travel -- A landmark factory -- Benefactors & believers -- Farewell to the founder -- War & peace -- A new era -- The next generation -- A famous garden -- Epilogue -- Chronology.

"Edmonds is one of New Zealand's best-known brands - its radiant sun and 'Sure to Rise' promise have embellished baking powder labels and the much-loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture. The man behind the company, Thomas Edmonds, came to New Zealand with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, the last of them the Art Deco factory with its nationally admired gardens. Thomas embraced new advertising and marketing techniques and ensured progressive working conditions for his loyal staff. A generous benefactor, he gave his city some of its landmark buildings. This is the story of a man from humble beginnings who, thanks to hard work, creativity and persistence, and with considerable support from his wife, created an iconic business." --Publisher's information.