The new climate war : the fight to take back our planet / Michael E. Mann.

Includes bibliographical references and index.

The architects of misinformation and misdirection -- The climate wars -- The "crying Indian" and the birth of the deflection campaign -- It's YOUR fault -- Put a price on it. Or not -- Sinking the competition -- The non-solution solution -- The truth is bad enough -- Meeting the challenge.

Recycle. Fly less. Eat less meat. These are some of the tactics that we've been told can slow climate change. But most of these recommendations are a result of a multi-pronged marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals. Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1980s).