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Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.

By: Material type: TextTextSeries: Fact finders. Cracking the media literacy codePublication details: North Mankato, Minnesota : Capstone Press, 2018Description: 32 pages; illustrations (chiefly color); 23 cmISBN:
  • 9781543527070
  • 1543527078
  • 9781543527155
  • 1543527159
Subject(s): Additional physical formats: Online version:: Understanding advertisingDDC classification:
  • 659.1 23
LOC classification:
  • HF5829 .B475 2019
Contents:
Where are ads? -- 300 years of advertising -- What do ads do? -- The future: advertising just for you.
Summary: "Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." -- Amazon.com.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Junior Non-Fiction Junior Non-Fiction Waimate Junior Non-Fiction Children &Young Adults Section 659.1 (Browse shelf(Opens below)) Available A00699734

Includes bibliographical references (page 31) and index.

Where are ads? -- 300 years of advertising -- What do ads do? -- The future: advertising just for you.

"Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." -- Amazon.com.

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