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Ford in New Zealand : putting the car before the horse / John Stokes.

By: Material type: TextTextPublication details: London, United Kingdom New Holland Publish 2017.Description: 225 pages : illustrations (some colour) ; 22 x 25 cmISBN:
  • 9781869664763
  • 1869664760
Other title:
  • Putting the car before the horse
Subject(s): DDC classification:
  • 629.222
Contents:
Horseless carriage -- An empire is founded -- Introducing the Model T -- Early style -- War and peace -- Expansion and contraction -- Model changes -- Epilogue : the survival of the fittest.
Summary: "The Ford Motor Company of New Zealand was established in 1936. But what of before then? Certainly there were lots of Ford cars on our roads before 1936. The V-8s were here. There were plenty of Model As dating back to 1928 and, of course, the ubiquitous Model T was represented in huge numbers. Where did they all come from? This story begins with an overview of transport and roading conditions before the arrival of the first motor cars. The journey continues with the arrival of the first Fords ... and it's not just cars - the first Fordson tractors and Ford trucks are included ... But Ford didn't have it all their own way forever. Competitors, such as General Motors and Morris, eventually took over the market lead ... But it was Ford that put the car before the horse"--Introduction.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Non-Fiction - New Zealand Non-Fiction - New Zealand Waimate Non-Fiction Non Fiction 629.222 (Browse shelf(Opens below)) Not For Loan Not for loan A00763971

Includes bibliographical references.

Horseless carriage -- An empire is founded -- Introducing the Model T -- Early style -- War and peace -- Expansion and contraction -- Model changes -- Epilogue : the survival of the fittest.

"The Ford Motor Company of New Zealand was established in 1936. But what of before then? Certainly there were lots of Ford cars on our roads before 1936. The V-8s were here. There were plenty of Model As dating back to 1928 and, of course, the ubiquitous Model T was represented in huge numbers. Where did they all come from? This story begins with an overview of transport and roading conditions before the arrival of the first motor cars. The journey continues with the arrival of the first Fords ... and it's not just cars - the first Fordson tractors and Ford trucks are included ... But Ford didn't have it all their own way forever. Competitors, such as General Motors and Morris, eventually took over the market lead ... But it was Ford that put the car before the horse"--Introduction.

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