TY - BOOK AU - Griffiths, Andrew, TI - The big book of small business: the number 1 guide to growing, prospering and succeeding today SN - 9781742374284 AV - HD62.7 .G735 2011 U1 - 658.022 22 PY - 2011/// CY - Crows Nest, N.S.W. PB - Allen & Unwin KW - Small business KW - Management KW - Entrepreneurship KW - Success in business N1 - What is the difference between success and failure? -- What do the truly spectacular entrepreneurs all have in common? -- The boss is the business barometer -- Invest in your greatest asset -- If you lie down with dogs, expect to get up with fleas -- Learning from the anti-businesses of the world -- Question everything -- often -- Bad things happen to good businesses -- be prepared now -- Does your business look the part? -- Use every opportunity to build rock-solid relationships -- Smart marketing is simple marketing -- Customer service commandments -- The lost art of selling -- The changing face of advertising -- Get things right online and profit follows -- Set the pace for your competitors to follow -- Can you really have a business and a life? -- How is your corporate karma account balance? -- Networking is not a dirty word -- Instead of changing staff, try changing yourself -- Working with family, friends and lovers -- In case of a business emergency, READ THIS -- How to survive if your business doesn't N2 - In his down to earth, street smart style, Andrew Griffiths identifies new opportunities for smaller business operators to grow their business fast. He also shows how an entrepreneurial attitude can improve every aspect of a business, from customer relations to promotion to backroom accounts ER -