TY  - BOOK
AU  - Fyvie, Erica,
AU  - Turner,Ian
AU  - Stokes,Jennifer
AU  - Keenan,Kathleen
TI  - Mad for ads: how advertising gets (and stays) in our heads 
SN  - 9781525301315
AV  - HF5829 .F98 2021
U1  - 659.1 23
PY  - 2021///]
CY  - Toronto, ON : 
PB  - Kids Can Press, 
KW  - Advertising
KW  - Juvenile literature
KW  - Psychological aspects
KW  - Informational works
KW  - lcgft
N1  - "Edited by Jennifer Stokes and Kathleen Keenan"--Title page verso; Includes bibliographical references (page 62) and index; A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand
N2  - "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--
ER  -