The cereal entrepreneur : a story of grit, courage, and crunchy goodness / Kaz Staples.

Growing up -- 1997, where it all began -- Christmas cake expansion and retail frocks -- Annette -- Things start to get real -- The first cereal is born -- Tough time and determination -- Light bulb moment -- failure is not an option -- The huge sacrifices of having and growing a business -- Taking on the supermarkets -- Growing the business on little or no money -- I'm a maker, I'm a baker, I'm a creator -- it's in my blood -- Building an award-winning brand -- CrossFit and how it changed the face of the business -- The romance of exporting -- My passion and my people -- The voice of the people -- Dave -- behind every good woman there is an amazing man -- Fair or not so Fair Go -- The cluster f*** -- Selling the business -- exit strategy -- Order of Merit -- Are there secrets to success?

"This is Kaz's story from humble beginnings. Strapped for cash with two babies at home in 1997, she decided to make Christmas cakes out of her home kitchen to sell at the local markets. Twenty-two years later, knowing it was time to let go of her baby she sold the highly successful and sought-after cereal and snack brand, Puredelish. This is not a 'how to' book, but an honest account of her journey. It is Kaz's story from the heart of how she navigated through the madness of growing a seed of an idea on her own with no money into a well-recognised and trusted, brand. The Cereal Entrepreneur is a book about courage, grit, determination and never giving up on your dream, even when others say it's not possible. This is about a woman and her dreams for her family, her love for her people and the deep love for her brand. It's about defying the odds, following your passion and always trusting your gut. And when the going gets tough, roll your sleeves up and get on with the show."--Publisher's description.